Campagnolo wanted to enter the shimano compatible wheel sector in 2004 and asked us to develop a brand and product image, after designing the brand, we proceeded with exhibition, brochures and product graphics.
Klever first of all needed a brand, but soon we were working on product, display, brochures and manuals. One of our widest ranging brand development projects spanning over 10 years... and we’re still with them!
The historic cycle racing brand Campagnolo wanted to break into the fashionable gravel market, so asked us to developp a brand, packaging and product image that could compete on the American market where offroad was born and thrives, Ekar did this.
For Campagnolo, before creating Ekar and Fulcrum, we fine re-designed the Campagnolo logotype and sub-brands, unifying the lettering used, making it more dynamic and easier to use than the original 1980’s version.
Raumer have always been silently green, in the past we’ve worked with them to discuss real green and how to avoid washing it. Today it’s mostly about explaining how their plants reduce carbon footprint.
