mark lissak_profile:

Born in London, (student of the London college of communication ) I came to Italy in 1990 to work for a small Venetian studio on a wayfinding project for the Italian Fiat factory in Turin, I then moved to a Treviso studio to work again on the Fiat and other brands. After a few years in the Ducati factory working on corporate I.D. projects in Bologna, I set up my own studio, working with clients such BMW, Campagnolo, Fulcrum and Museums in Venice.

clients 1990 to today:

BMW Motorrad

Cagiva Motorcycles

Campagnolo S.p.A.

Campagnolo Sportswear

Civic museums of Venice

Dainese S.p.A.

Ducati Motorcycles

E. Miroglio S.p.A.

Fulcrum wheels S.p.A.

Husqvarna Motorcycles

Klever Mobility

Mv Agusta Motorcycles

Shark Helmets

Superjet international

Infact of all the brands we’ve designed since the 90’s, none of them have ever been re-designed, One of our larger clients has just celebrated 30 years with us. These long lasting relationships are not because we call them every day or offer them coffee, infact we never do, I think it’s because they know that the more we know about them, the more we can solve their problems with the minimum of discussion. We know them :)

We have a very different approach to designing brands; we TEST them on principle use. This not only helps clients to understand a brand, but eliminates that “good looking” proposals that don’t work.

In 1988 at the london college of communication I designed a wayfinding system and then made an Augmented reality film about it.

Unfortunately, a bad sense of direction has always been part of me, If i close my eyes and turn round I’m lost. so I’ve always bee fascinated in signage and wayfinding, so much so that I planned and designed a full system for my college and integrated it (using 1980’s computer graphics into a video). Yes i did!, was I the first in history?